Workshops

We passionately believe that small businesses benefit from real, tailored and friendly support delivered by members for members and that’s what Northallerton Business Network is all about.

We regularly ask members what business issues keep them awake at night, what concerns they have and which topics they would like to have addressed. Suggestions for speakers / sponsors at our monthly meetings are welcome. For issues which require more detailed support we try to seek funding to deliver group workshops or when possible offer one-to-one support funding.

To date we have successfully bid for funding or support which allowed us to deliver workshops exclusively for our members on:

  • Twitter
  • LinkedIn
  • Networking Strategy
  • Video Marketing.

Following our request for feedback from members on their priorities for digital training we are currently seeking funding/support to deliver the following workshops:

  • LinkedIn
  • Twitter
  • Instagram
  • Dealing with Digital Data (spreadsheets with an eye on GDPR)
  • Creating Visual Content (Canva and Adobe Spark)
  • Editing Video
  • Google Analytics

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After a successful funding application to North Yorkshire County Council we are currently organising future events for 2019 and 2020 around the theme of 'Self-Care for the Self-Employed' and 'Health in the Workplace'.

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The following Digital Advantage fully funded (free) 2 day workshops are available to businesses across North Yorkshire:

Day 1

Welcome / Intro and a chance for each person to introduce themselves and say a little about their business.

Overview of the social media platforms:

· Twitter

· Facebook

· Facebook Advertising and Running Competitions

· LinkedIn

· Instagram

· YouTube

· Pinterest

· Google My Business

· WhatsApp for Business

· Reputation Management / TripAdvisor

· Creating Branded Graphics

Day 2

· Email Marketing / Mailchimp

· SEO (overview)

· Keywords and Page Titles and Descriptions (LSI Keywords)

· Site Security

· Link Building (Backlink overview)

· Responsive design – Is your website mobile friendly?

· Optimising images and free image resources

· Site Speed

· Video Content

· Blogging

· Voice Search

· GoogleAds

· Google Analytics

· SEO Sins and how to avoid them

· Q & A session