Ian Sadler

Name of business and your name:

insight6 – Ian Sadler

What do you enjoy about your business?

Every day I appreciate and enjoy the variety of what we do. You can be up early for a networking meeting, then seeing a new prospect, then training a team in the afternoon/evening. Often, no day is the same, but what is great is the variety of people you meet.

How would you explain the benefits of the products and services you offer?

We specialise in Customer Experience (CX) – we help businesses to retain and gain customers, motivate team members, and gain valuable feedback to improve profits by carrying out:

· Coaching business owners/managers

· CX Reviews (mystery shopping) by phone, web or face to face to motivate team members and increase sales

· Focus groups with customers or staff to dig deeper into how they feel and how we can improve

· Mapping customer journeys to improve the experience

· Surveys (face to face, online or by phone) with customers or employees

· Training team members on phone handling, complaints, customer service or sales

Everything we do is around transformation of the CX.

Who is your typical customer?

I feel fortunate to work across a number of sectors, professional services, family businesses, and groups & chains.

Typically, the business owners/managers I deal with has a good business, with good people, but they are always looking for continuous improvements. They care about customers and more importantly staff.

I work in partnership with businesses and is has to be a good fit for each other.

What are the most challenging parts of your business?

I’ve been in business for 6 years and I would say marketing of your own business is the toughest. You know, or think you know what to do, but finding time to create good quality content when you are ‘doing’ is hard.

Over the years, I’ve met some amazing marketing people. It’s always been blatantly clear to keep it simple. But you MUST find the time.


If there were only 3 more things you could say about your business (or yourself), what are you willing to share with the world?

1. Ask for help and support – as a small business owner, you can’t do everything. Investing in help for skills you don’t know or really have, is better than you spending days on it

2. Do plan – my own time management can always be improved, but I know that when you think about the day/week and month ahead of you, you will achieve more by setting goals

3. Enjoy and love what you do – it makes it a whole easier to do

Finally, please can you share one piece of advice 'or nugget' on how you keep learning and motivating yourself each day?

I’ve always liked the saying “Every day is a learning day”.

If I’m not learning something new, then my customers are learning nothing new.


If people would like to contact you, how can they do this? (Email, Number, Social Media)

Phone: 07891 631869

Email: ian.sadler@insight6.com

Website: https://www.insight6.com/

LinkedIn: Ian Sadler – Customer Experience Yorkshire

Twitter: @IanSadlerCXD